Innovation: Nigerian Invent African dolls that sell more than Barbie

Nigerian doll created by man who couldn't find a black toy for his niece is so popular in his country that it's outselling BARBIE  

• In 2007, Taofick Okoya, created a doll that Nigerian girls could identify with
• 43-year-old based his Queens of Africa dolls on country's biggest tribes
• They cost roughly £4.50 and aim to promote strong feminine ideals

A man who couldn't find a black doll in the shops as a gift for his niece decided to take matters into his own hands. In 2007, Taofick Okoya, 43, created his own doll that Nigerian girls could identify with by recreating their skin colour and style - and it is now so successful that it is outselling Barbie.

The doll, which is called Queens of Africa, comes with traditional outfits and accessories and costs around £4.50.

A Nigerian businessman decided to create  own doll that Nigerian girls could identify with called Queens of Africa, by recreating their skin colour and style - and now it's outselling Barbie in his native country

But the Queens of Africa aren't just selling in their home country.

Thanks to the doll's online presence, customers are coming from as far as America, Brazil and Europe.

See more Photos of the Queens of Africa doll below:

source: mailonline